Why Whole-Foods

More than meat

Meat is the base. It's never the whole recipe.

Most treats stop at protein. Ours don't. Fruit, vegetables, seeds and egg all go in alongside the meat, each one chosen for something it does that meat alone can't. Balanced this way, a treat is doing more than filling a bag.

Why whole foods

  • Protein isn't the whole story

    Fibre, antioxidants and healthy fats all do real work in a dog's body. Meat alone doesn't cover it.

  • Whole ingredients, not additives

    Real carrot, real pumpkin, real beetroot. Not a vitamin powder dusted on at the end.

  • A different job for every ingredient

    Nothing's in the bag for bulk. Each one earns its place for what it contributes.

  • Naturally preserved, not synthetically fortified

    Vitamin E is the only preservative. No lab-made blend standing in for real food.

What goes in, and why

  • 01 · Protein, chosen deliberately

    Free-range chicken breast, duck breast, whole sardines, beef lung, kangaroo. Different proteins bring different amino acids and minerals no single meat covers alone.

  • 02 · Fruit and vegetables, doing real work

    Carrot and pumpkin for fibre and beta-carotene. Beetroot and blueberries for antioxidants. Spinach for iron. Chosen for function, not filler.

  • 03 · Seeds, egg and healthy fats

    Egg for a near-complete protein. Sardine for omega-3. Coconut oil, the only added fat in the range, used sparingly.

Side by side

How ingredients compare

Jonü whole-foodsSingle-protein treatsMass-produced
What's in itMeat plus fruit, vegetables, seeds and eggMeat onlyRendered meals, starches and fillers
Why it's includedEach ingredient chosen for a specific nutrientSimplicity, for elimination dietsBulk and shelf life
Nutrient rangeBroad: protein plus fibre, antioxidants, omega-3Narrow, protein-focusedFortified synthetically
Best suited forEveryday feedingElimination diets, sensitivitiesBudget feeding
Sourcing100% Australian produce and fresh, quality meatVariesOften imported, blended